2015 Averitt Christmas Video
Creative Direction: Katie Bean deSouza
Concepting: Roux Marketing with Katie Bean deSouza and Joy Sarnake
Production Crew: Yeah Yeah Creative
2014 Averitt Christmas Video
Creative Direction: Katie Bean deSouza
Concepting: Roux Marketing with Katie Bean deSouza and Joy Sarnake
Production Crew: Yeah Yeah Creative, Think Squared Media
2013 Averitt Christmas Video
In 2013 Roux hired a chosen team to wow Averitt with a Christmas Video. I was the Creative Director/Art Director and lead the whole process. We were able to take the many everyday sounds at Averitt and magically create their custom version of a popular Christmas Song. Watch and listen as the Sounds of the Season come to life at Averitt. Merry Christmas
Concepting: Roux Marketing with Katie Bean deSouza, Neely Catignani Tabor, and Joy Sarnake
Production Crew: Yeah Yeah Creative, IV Audio, Think Squared Media
Creative Direction/ Art Direction: Katie Bean deSouza
In 2012 I was Creative Director over the Averitt Christmas Card. When I say Christmas Card I should clarify... a joyful messages of holiday cheer that is sent out to clients, families and friends in a digital format.
I helped a talented crew concept and execute a parallel video showcasing Averitt and Christmas. By painting a picture of the similarity between Averitt and the magic of the one night that is Christmas Eve, there is a connection to the importance of the industry by tying what Averitt does every day to the wonder and anticipation of this magical season.